创业公司CEO的10个角色
本文的作者是创业公司Groove的CEO Alex Turnbull， 原来有人总结过创业公司CEO的5件事：1）找人 2) 融资 3）定方向 4）确保结果 5）奖惩；Alex从另一个角度描述了CEO的角色，也可以看看
The 10 Roles of a Startup CEO
The amount of time you spend on each role will change every day, and it’ll certainly change depending on the stage of your business – for example, you’ll spend a lot more time on customer support at $0/month than at $1M/month – but the roles themselves are constant.
作为CEO，你花在每个角色上得时间每天都不一样。同样，不同阶段的公司，花费在各个角色上的时间也不一样，但是这么多角色不变。
1) Recruiter （招聘者）
Startups need people. Amazing people.
创业公司需要人，优秀的人。
At a bigger company, finding amazing people is the full-time job of multi-person departments. At a startup, it falls on the CEO.
大公司找人靠部门，小公司靠CEO。
Everything from figuring out where your biggest needs are, to sorting through the weeds to find extraordinary candidates to figuring out how you’re going to pay them, all falls under the role of the Recruiter. If you fail here, your startup will, too.
找人搞不定，公司就完蛋。
2) Cheerleader （啦啦队长）
If you’re building something from nothing, there will be times when things suck. Not “having a bad day” suck, but “the world is ending” suck. Your team, at times, is going to feel like you have no shot at succeeding. Those are the moments when whether or not you actually do succeed is determined. Keeping morale high and keeping your team excited are critical to productivity and growth.
But it’s not just cheerleading during the worst of times that’s important. Giving your team positive feedback and showing them how much you appreciate them is an invaluable role that needs to be filled every single day in a startup CEO’s life.
不光是困难的时候，创业的每一天，你都要为大家加油。
3) Coach（教练）
Just as you need to show your team that they’re appreciated, you also need to push them to succeed.
除了加油，你要推动大家向前。
Great CEO’s are great coaches. They help their team set goals, plan for the future and realign them when they veer off course. If and when you don’t hit your goals, you help everyone step back and reassess what’s realistic and what can be done better.
I’ve learned that being accessible to the team and scheduling regular one-on-one’s with every single person is a huge factor in being a successful coach. You can’t coach a player unless you understand their skills, goals, challenges and concerns. It’s your job to know that about everyone.
只有了解每个人的技能、目标、挑战和担心，你才能成为一个好的教练。
4) Dealmaker （交易人）
Partnerships can be a powerful way to grow at any stage of your startup. When you’re a startup, many companies will only work with you if they’re dealing directly with the CEO. Being able to sell the vision of your company and the benefits of working with you to potential partners, just like you did with your customers, investors and employees, can lead to huge boosts in exposure and growth for your business.
作为创业公司，很多公司只愿意和CEO打交道，对于重要的合作伙伴，你要自己上。
5) Student （学生）
If you’re not learning, you’re stalling.
不学习，你就止步不前。
Books, blogs, advisors – these are all resources I find myself tapping into constantly to learn. It’s where I get ideas for everything from marketing and positioning to product design and management.
Aside from a tiny percentage of top CEO’s (who aren’t reading this anyway, because they don’t need to), it’s insane to think that you already know everything you need to know to be a great CEO.
None of us do. And we likely never will. Because great CEO’s – the ones I admire most – know how much there still is left to learn.
6) Firefighter （救火队员）
It’s unavoidable: there will be times when the shit absolutely hits the fan.
A giant service outage. A PR crisis. A team issue.
As the CEO, you’re an on-call firefighter, 24/7.
作为CEO，你是7*24小时随叫随到的救火队员。
No matter what you’re doing when that happens, your job is to immediately pick up the hose and start putting out the fire. And then improving that part of your business so that it can’t catch fire again.
7) Strategist （战略家）
In a startup, much of your day is spent bogged down in tactics. But while tactics can drive small day-to-day wins, strategy is what informs those tactics and ultimately fuels long-term growth.
战术可以驱动每天的胜利，长期的增长还是要靠战略。
That’s why as CEO, one of your roles is to deliberately take time to think about strategy from a 40,000-foot perspective.
作为CEO，我经常从4万英尺的高度想问题。
Where would you like to be in 12 months? In five years? And what are the big picture strategic decisions you need to make (and actions you need to take) to get there?
8) Salesperson （销售员）
From the very first day that you hatch your idea, you become a salesperson. You sell to investors, to recruits, to partners, to customers, to influencers and to anyone else who can help you grow.
你要向投资人、合作伙伴、客户、其他一切能帮助你增长的人销售。
Even if you “hate sales,” you’re doing it, and getting better at it is one of the biggest leverage points you have.
9) Customer Support Champion （首席客服）
If your customers don’t succeed, you don’t, either.
客户不成功，你也不行。
In the earliest days, your role as support champion means holding every user’s hand as they struggle through your crude prototype.
It means listening very hard and learning everything you can about your customers’ needs, challenges, fears and hopes.
认真听客户的需求、挑战、担心和希望。
It means being the voice of the customer in every product development meeting, and gathering the feedback you need to make smart decisions about the future of the company.
在公司内部代表客户的声音。
The customer development side of things never stops, and the one-on-one ticket support might slow down, but that shouldn’t completely stop, either. Some of the most valuable support I ever did was spending 20 hours each week doing customer development when we were already closing in on $100K in MRR.
10) Decider （决策者）
One of the most dangerous places for a startup to be is in analysis purgatory.
不要光分析，不决策。
When the team can’t come together and make a decision, everything slows down, and that’s not a state you can stay in and hope to survive.
如果团队不能做出决策，所有的事情就慢下来。
As the CEO, you’ll need to step in and make difficult decisions. Sometimes, they’ll divide the team, or piss off customers. And you’ll have to figure out how to fix it and move on.
It’s probably the part of being CEO that I like least, but it’s also the part where you probably make the most impact.
Finding the Right Balance
You can’t be amazing at 10 roles. You simply can’t.
你不可能10个角色都非常擅长。
But understanding all of the different roles you need to fill is the first step in figuring out which ones you’re best at, and which ones you need to improve.
但是知道这10个角色，你能清楚你擅长什么，需要改进什么。
If you’re great at something, play to your strengths and make it an even bigger focus. If you’re bad at something, work hard to improve, and if you can’t, hire someone else to take over that role.
擅长的角色要发扬，不擅长的要改进，实在不轻请个人帮忙。
Being a startup CEO is a constant push to align the needs of your customers, your business, your team, your investors and yourself.
On the best days, you can perform all 10 roles in perfect harmony and everything runs smoothly.
On the worst days, being able to identify the role you’re not fulfilling well is the first step in getting back on track.
出现问题的时候，先想想，哪个角色没做好。
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